A logo is an iconic symbol, a design or a graphical representation of a company, group or organisation that conducts business. A logo is the visual representation of a company. The objective of a logo is to create a lasting image in the minds of its customers and audience. The logo design forms the part of a larger marketing concept.
Logos are not just the fancy designs that adorn websites or letterhead, but they are the expression of a business concept. Logos are a critical component of brand development. Compatible design that would present a familiar look to the logo, would help prospects to remember the brand.
Logos and trademarks script the global language. A smart logo can cross several barriers and propagate company message worldwide, impressively.
A lot of positive attributes of a brand can be highlighted using the logo if it is created with a little thought and creativity. Businesses can greatly benefit from a professional and impressive logo. A professional layout and design can substantially increase sales and attract customers.
Generally, a brand identity kit includes a logo, business card, letterhead, and envelope. And this may extend to include a web site, brochure, folder, flyer, or any other professionally designed pieces.
There are three basic types of logos: text, symbol, and combination logos. The type of logo that would best suit a company depends on a number of considerations, such as the uniqueness of the name, size of the company, kind of product or services and several other aspects. Tag lines incorporated into the logo help reinforce the underlying message in a logo.