5 Important Rules of Designing Logo

Every businessman knows how important a company logo is for them and the company. This logo will be used on everything like your business card, website, on prospects, suppliers, press and to reach customers as well. To put in simple words, a logo represents your company's work and it's potential. It reaches every person near to you. Since it represents company's potential, your logo must have a positive impression of your business. Always portray yourself energetically, noticeably and dynamically, and then you will look like a professional, even if you don't have a proper office space or office place. When designing a logo yourself or appointing any agency, always keep in mind and follow these rules.

1. A logo should represent your company in a versatile and unique way.

This sounds something very common, but most surprising thing is there are some businessmen who want a logo for a competition. They always look for a logo that similar with certain changes. But that doesn't work. If your logo is of a graphic design, it should be related to your name, something related to your work, your industry or offers you are giving in competition.

First think what your company work is and then depict the same in the logo. Suppose your company is working on dealing with finance then the logo can be of a dollar sign or a currency for linkage. Use some words that are related to finance or services.

2. Simple logo is always the best.

If you are keeping words in the logo, make it as short as possible. Small and simple logos are more familiar and they are easy to remember. The layout and shape should be unique. It should be recognized even when it is upturned.

A logo should be simple but not sophisticated. Good logos always have something unique in it without being in debt. Just go through some of these professional's logos: Apple, it has an apple logo but it nowhere indicates that it is related to computer company. Now you can consider FedEx logo, it just has a word with a hidden arrow mark in it. Actually it is a shipping company. LG Company logo indicates that it is a human face but LG is a company manufacturing electronic products.

3. Logo should be first checked in black and white.

A logo can be colored in any manner but it looks good in colors only when it looks good in black and white. Colors are always taken as secondary importance. They can be edited or changed at any point of time in the future. Use maximum of 3-4 colors in a proper combination. Try to avoid bright and very dark colors.

4. Logo should be very pleasing wherever it appears.

As everyone knows a logo will be displayed everywhere from small places like business cards to big places like besides the company name on the wall. So, a logo should be pleasing wherever people find it. It should look equally good when its size is changed. It should not be a copy from others and claim it to be the original. Partial copying is also not allowed.

5. Logo should be equally artistic.

To tell you more clearly, the logo should be well balanced. Suppose one part of the logo is powerful than the other than it will not sit in the visitors mind. Actually, a logo remains in ones mind if they go through it for at least 3-4 times. Color, shape and size all influence the logo's balance.

Importantly, to carry out your company name, never ever change your logo. As I said before it takes more than three times for a logo to settle in somebody's mind. If you keep changing them then the audience or the customers come to the point that you are unreliable. Never forget to save these logos in JPG, GIF and EPS formats.


Author: Joe Daley

Tips For Automotive Design Logo

Most companies believe that logos are the most important weapon they have to promote their services and make people know about them. In fact, a logo design allows us to analize the character of a particular company. Logos are used to represent a business or to allow the business exercise its marketing skills online. Logos can also help a company to develop a large database of clients and customers, towards the products or services it provides. Automotive design logo is a good example.

When designing an automotive logo you should keep in mind 3 things that are of great help to make the logo distinctive and very motivational: motive, latest trends and quality. An automotive logo, as any other kind of business logo, have to be related to the products or services a company provides, in this case they can be related to the basic components of bikes and automobiles. Some examples of automotive logos can be rubber tyres, bicycle handles, car wheels. Components of trucks and Harley Davidson bikes are very popular too.

It is very common that automobile companies get a logo design software or a logo design graphic tool to animate their logos by including some cartoon characters, others prefer to animate the automobile itself. For example, if a company wants the sales of tyres to increase, the tyre and the logo can be included in animated actions like crossing a finish line. A 3d logo designis also a popular choice.

Automotive logos must have some charm and magnetism to have a good impact on clients and make them show interest for their products, so it is necessary to choose the right colors and fonts. The most usual colors are black, green blue and red, because they represent excitement and adventure, also they are very motivational. Besides they provide a feeling of sporstmanship to bikers and sport car drivers in any country. As for the fonts, an automotive design logo focus on freestyle and oversize logos, the most usual fonts that can be found in automotive logos are those that are based in blackletter scripts like Celtic and gothic fonts.

A logo is a key part in contributing an automotive business to become successful and to stay like that, so you must be very careful if you want to design own logo. A good advice is not to include a lot of color and graphics into a single logo because it will make the logo look cheap and will give it a bad design. If you prefer you can look for a logo studio design to get a design logo professional.


Author : Chad Cunning

Free Logo Design

A logo is the graphic element of a trademark or brand, which is set in a special typeface or arranged in a particular, but legible, way. The shape, color and typeface of a logo have to be different from others in a similar market.

A logo is a tangible reflection of an organization's personality. In recent times, the term 'logo' has been used to describe emblems, signs, symbols and even flags. It has to be unique to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. One of the most effective ways of protecting it is through registering your logo as a trademark, so that no unauthorized third parties can use it, or interfere with the owner's use of it.

While large corporations spend thousands of dollars to update and implement their logos, many small businesses will turn to local graphic designers to do a corporate logo. These days there is a lot of software available on the market which can help you create your own logo. You can also download basic graphics from different sites. You can choose the design template of your choice and create your own free logo design. The process requires you to download and install logo design software. You then need to choose a logo template, add new logo objects, customize colors and designs, adjust the overall logo and print your new logo at no cost.

Remember that a good logo is unique and is not similar to any other company's. It has to be functional and should look good on a business card and on products. An attractive logo creates a unique identity for a company, and a little research and effort can help you develop a beautiful logo at the lowest possible cost.

Logo Design [http://www.WetPluto.com/Business-Logo-Design.html] provides detailed information on Logo Design, Company Logo Design, Business Logo Design, Free Logo Design and more. Logo Design is affiliated with Corporate Logos [http://www.z-Logos.com]

Author: Kevin Stith